On stage as well as in his personal style, Adam Levine stands out with his unique creative flair. When this legend approached Artisans de Genève to personalize his 116508 gold Daytona into his unique watch, they knew they would need to delve deep into their horology know-how to fulfill his dream. To turn a lifelong companion, a repository of memories, dreams, and stories, into something even more unique —a truly personal timepiece that would reflect Adam’s ever-changing environment, his path, music, and life.