Today, February 7th, 2025, we found out through the news Bilanz—a Swiss publication—that Rolex has decided to shut down all operations of the Carl F. Bucherer brand considering its low sales and uncertain future in a highly competitive watch industry. From what we’ve heard, looks like the 100 or so employees at Carl F. Bucherer were informed this morning that the brand would cease to operate and that they would be offered jobs at Rolex.