Patek Philippe has confirmed Milan as the location for its seventh Grand Exhibition, scheduled to run from October 2 to 18, 2026. The event marks the manufacture's return to a major European market following its 2023 exhibition in Tokyo, continuing a series that began in Dubai in 2012, followed by New York City in 2017—under the name ‘The Art of Watches Grand Exhibition’— and also included Singapore in 2019.