Georges Kern just made one of the most significant announcements in the watch industry. At Dubai Watch Week today, Breitling’s CEO officially unveiled the ‘House of Brands’—a curated portfolio strategy that reunites three legendary maisons under a single visionary leadership. And for serious collectors, this is genuinely exciting news. Breitling’s CEO revives Universal Genève and Gallet, bringing them back from dormancy with a bold multi-brand vision.