News: Presenting the Jaeger-LeCoultre Grande Reverso Ultra Thin 1931 London Flagship Special Edition. British Racing Green Dial and 'Big Ben' on its Back.

To celebrate the opening of its new London flagship boutique, Jaeger-LeCoultre has released a new Grande Reverso Ultra Thin 1931 Special Edition watch with a strikingly beautiful British Racing Green dial and a very special engraving on its case back side. The Grande Reverso Ultra Thin 1931 Special London Flagship edition features a stainless steel case in the same dimensions as the other Grande Reverso Ultra Thin 1931 timepieces from the manufacture and is available in a very small number of pieces. This new timepiece is the most limited in the tribute series of the Grande Reverso Ultra Thin 1931 collection. With only 26 pieces to be made, following on from the acclaimed “Rouge” model and the delicious “Chocolat” model in this tribute collection, the special London Flagship edition dial is a beautiful deep green lacquered dial, reminiscent of the rolling British countryside and of course with a nod to the legendary sporting color.

A beautiful matte black alligator strap rounds out the elegant look of the new Jaeger-LeCoultre Grande Reverso Ultra Thin 1931 London Flagship Special Edition. The deep green color is dear to many at Jaeger-LeCoultre, including Design and Artistic Director, Janek Deleskiewicz, whose time as a young man in England in the 1960s and 1970s form some of his greatest memories of freedom and during which he collected many eclectic objects from around the country, and also became interested in beautiful cars at that time. What’s more is that since those days, Deleskiewicz has been totally in love with the surprise and elegance of British tailoring —many of his suits have this deep green silk lining.

The second side on the solid case back features an exquisite engraving of the Palace of Westminster featuring the famous clock tower endearingly called 'Big Ben' drawn by Deleskiewicz himself. “There is perhaps no better symbol of democracy and commemoration place for great world leaders, and iconic architecture and chime than Big Ben”, mentions Stephane Belmont, Creation & Marketing Executive Director of the Manufacture. The charm of 'Big Ben' has captured the Manufacture’s imagination for many years. In fact, the Jaeger-LeCoultre Duomètre a Grande Sonnerie —one of the most complicated watches in the world— chimes all the notes and the full melody of Big Ben.

Zahra Kassim-Lakha, Director UK Marketing & Global Strategy is “proud that British-mania continues to thrive at Jaeger-LeCoultre. This Grande Reverso Ultra Thin 1931 Special London edition is exclusive to the Maison’s elegant new flagship at 13 Old Bond Street, opened in late April. I invite collectors and lovers of design to discover this piece this summer. With Big Ben and Reverso, it is nothing short of two icons in one.” From the 1851 Universal Exhibition in London, where Antoine LeCoultre was awarded his first gold medal for his major contribution to the development of the watchmaking industry, to the development of the Calibre 101 that equipped the watch worn by Queen Elizabeth II on her Coronation day, through the iconic Reverso watch, originally created in 1931 for British officers playing polo in India, numerous examples that illustrate the very special emotions that unite the Manufacture of the Vallée de Joux and the United Kingdom. The Grande Reverso Ultra Thin 1931 Special London Flagship Edition is available in a short series of 26 pieces exclusively sold at the Jaeger-LeCoultre London Flagship on 13 Old Bond Street, with deliveries starting this summer.

Sticker Price £6'800 —Approximately $10,700 USD at today's exchange rate. For more info on Jaeger-LeCoultre click here.

Technical Specifications of the Grande Reverso Ultra Thin 1931 London Flagship Special Edition ref. 278853L


Manual Wound Jaeger-LeCoultre Calibre 822. 21 jewels, 134 parts and 45-hour power reserve.


Green lacquered with silver-toned hour-markers


Stainless Steel measuring 46.8 mm long by 27.4 mm wide and 7.27 mm thick. Big Ben engraving on the back, “1000 Hours Control” indication & “The London Flagship Edition n°XX/26” on the caseback.