Last month, Italian watchmaker Officine Panerai announced its U.S. retail expansion by unveiling its largest boutique in North America to date in Aspen, Colorado. The Aspen location is Panerai’s 10th U.S. boutique, and its 63rd worldwide, and displays the high-end sports watch brand’s recent global architectural design concept that showcases the finest elements of Italian style and engineering, as well as highlights the company’s nautical history. Located in the heart of Aspen’s renowned high-end shopping district, Panerai’s new 1,255 square foot boutique is located in a two-storied landmark building with sweeping views of Aspen Mountain and features an expansive sales area, library and VIP lounge for customers to experience the Panerai brand.
To celebrate the official opening, Panerai will participate as a Presenting Sponsor of the Light It Up Blue Aspen Gala in support of Autism Speaks and Extreme Sports Camp on Sunday, February 16th which will be held at The Hotel Jerome in the ski resort town. For the gala’s live auction, Panerai will donate an Aspen Special Edition Luminor Marina 44mm PAM 00467, #1 of the limited edition series, in brushed steel. This highly-coveted Special Edition timepiece bears a unique engraving on the case back depicting the Rocky Mountains and Aspen Mountain, and will be presented to the highest bidder by Panerai North American President Rafael Alvarez at a private event at the Panerai Boutique the following evening.
In addition to welcoming dignitaries from Autism Speaks and key influencers from the local community, the event will continue with a private cocktail reception on February 17th dedicated to local-area watch enthusiasts who will come together to view Panerai’s latest collection and get to know each other in an Italian-inspired congenial atmosphere. To further support Autism Speaks and its local Aspen-affiliate Extreme Sports Camp, Panerai will donate a percentage of proceeds for sales made throughout the week to the two non-profit organizations. Mr. Alvarez commented, “We’re delighted to participate in Light It Up Blue Aspen, in support of Autism Awareness and we’re grateful to the Aspen community for giving Panerai such a warm welcome this winter season. We look forward to lots more community involvement in the years ahead.”
Jill Pidcock, Director of Development for Extreme Sports Camp which is collaborating with Autism Speaks on the Light It Up Blue Aspen events, added “Light It Up Blue Aspen is honored to have Officine Panerai as a Presenting Sponsor for our 3rd annual Gala. Raising awareness and funding for autism is critical in so many lives; we appreciate that Officine Panerai also recognizes the importance of this effort. It is very gratifying to have such wonderful support in our own Aspen area community.”
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