Two of the world’s foremost design pioneers, Sir Jonathan Ive, KBE, and Marc Newson, CBE, have collaborated with musician and philanthropist Bono to organize a (RED) Auction celebrating the very best of design and innovation. Proceeds from the November 23, 2013 sale at Sotheby’s New York will benefit The Global Fund to fight AIDS, Tuberculosis and Malaria. The auction featured icons of design selected by Sir Jonathan Ive and Marc Newson and works that were personally customized by the pair:
The custom Jaeger-LeCoultre Atmos 561 clock with unique red accents created for the (RED) Auction and estimated at $20,000-30,000 USD resulted in $425,000 USD.
The Jaeger-LeCoultre Memovox Tribute to Deep Sea watch which has been customized with a unique red dial and the (RED) logo engraved on the back of the watch, estimated at $10,000-15,000 USD, sold for $365,000 USD.
Jaeger-LeCoultre’s two unique pieces raised $790,000 USD at (RED) Auction, while the auction raised $12,883,000 USD to fight against AIDS in Africa.