In 2013, Jaeger-LeCoultre enjoys the honour of becoming the official sponsor and timekeeper of the 120th Argentine Polo Open of Palermo – the oldest polo tournament in the world, which is celebrating its 120th anniversary this year. From November 16th to December 7th 2013, polo aficionados will be able to enjoy this fascinating championship featuring three weeks of competition pitting the world’s eight best teams against each other. The event created in 1893 was initially named the River Plate Polo Championship and acquired its definitive name in 1923 when the River Plate Polo Association became the Argentine Polo Association. Ever since, the Open of Palermo is held each year at the Campo Argentino de Polo in Palermo, a Buenos Aires district popularly known as the 'Cathedral of Polo'. The polo stadium can accommodate up to 16,000 spectators during the tournament around the two grass playing fields providing an oasis of greenery amid the Buenos Aires skyscrapers.
Organized by the Argentine Polo Association —AAP—, the Argentine Polo Open of Palermo is the world’s most prestigious polo tournament. Together with the Tortugas Open-Argentina and the Hurlingham, the Argentine Polo Open of Palermo form the famous Argentine Triple Crown, one of the most spectacular and eagerly awaited fixtures on the annual polo calendar and reserved exclusively for teams with a 28 to 40-goal handicap.
No watch can claim to be as closely linked to the world of polo as the Reverso by Jaeger-LeCoultre. It was created in 1931 at the request of British colonial army officers in India who were tired of seeing their watches damaged by their polo matches – thereby sparking the invention of the famous swiveling case that protected the glass and dial by exposing only the metal back to potential knocks. Ever since, the ties between the legendary reversible case and polo have remained deeply embedded in the DNA of the Reverso watch, which has constantly evolved and adapted to changing times. Today, Jaeger-LeCoultre is more inseparably bound up than ever with polo through its regular involvement in sporting partnerships around the world thanks to its internationally recognized ambassadors such as Argentinean polo player Eduardo Novillo Astrada.
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