Baselworld 2019: Jacob & Co. Unveils Long-Term Partnership with Bugatti

Jacob & Co. is pleased to announce a long-term partnership with Bugatti, the world’s most celebrated high performance sports car manufacturer, to collaborate on a series of exclusive co-branded products. This partnership brings together two companies that share a passion for cutting-edge design, pushing the limits of what seems mechanically possible. Stephan Winkelmann and Jacob Arabo, the Presidents of Bugatti and Jacob & Co., had just made this partnership official at Baselworld 2019.

“For this project we found the right partner in Jacob & Co., because we are both absolutely dedicated to innovation with superb technology, absolute beauty, craftsmanship and the highest quality of the materials”, explained Stephan Winkelmann, President of Bugatti, at the stand of Jacob & Co. at Baselworld.

“When I look at a Bugatti Chiron, the perfectly refined engineering is so powerful that sometimes the car appears to be moving even when it is standing still”, Jacob Arabo, founder of Jacob & Co., added. “That’s the same feeling I get when I wear our high complication timepieces: a rush, a sense of energy, movement and power that can barely be contained.”

The result of this partnership is carefully executed in two new timepieces. One, the highly complicated Twin Turbo masterpiece and the other, a limited edition of the Epic X Chrono.

Bugatti Chiron Sport Edition 110 Years

Jacob & Co. Twin Turbo Furious Bugatti Edition

The partnership begins with a limited edition of the Jacob & Co. high complication masterpiece. The Twin Turbo Furious Bugatti Edition with its breathtaking twin triple-axis tourbillons, column-wheel chronograph and decimal repeater is the first of the two new watches. Designed with high performance sports cars in mind, the Twin Turbo Furious Bugatti Edition features a turquoise flange around the dial that pays homage to Bugatti’s 110 year anniversary Chiron. The Bugatti logo is proudly and prominently positioned in the center of the dial and renames the power reserve indicator “fuel” adding the colors of the French flag on the gauge-type indicator. Only 39 timepieces will be made, each individually numbered: 18 in carbon fiber, 18 in rose gold, and three with diamond pavé.

Sticker Price $525,000 USD.

Jacob & Co. Epic X Chrono ‘Bugatti 110 Years Limited Edition’

The second watch is the release of a special version of the Epic X Chrono as the ‘Bugatti Chrono Edition Limitée 110 Ans’ in a limited edition of 110 pieces to mark each year since the founding of Bugatti by Ettore Bugatti in 1909. The defining technical element of the Epic X Chrono is the Jacob & Co. JCAA05 skeletonized automatic chronograph movement. This high-end chronograph calibre is equipped with a column-wheel to launch the chronograph functions. Its counters are arranged in a bi-compax format, with the small running seconds on the left, at nine o’clock, and the elapsed minutes counter on the right, at three o’clock; the elapsed seconds are read on the central French flag red chronograph seconds hand.

The Bugatti version features a newly invented special forged carbon case and incorporates the colors of the French flag into its bold dial design underlining Bugatti’s heritage. The timepiece comes on a special rubber strap inspired by the iconic rear bonnet of the Bugatti Chiron and will feature the iconic “EB”-logo on the buckle to commemorate the partnership.

Sticker Price $36,000 USD. For more info on Jacob & Co. click here.