Baselworld: JEANRICHARD. Its First Time at Baselworld.

JEANRICHARD—sister company to Girard-Perregaux— featured a small pavilion at Baselworld 2013, marking its first appearance. As you all know, both companies departed the SIHH last year and are now at Baselworld. For Girard-Perregaux it's a comeback, for JEANRICHARD a first time.

JEANRICHARD takes its name from a legendary name in watchmaking, Daniel Jeanrichard. This genius pioneered the development of the watchmaking industry in the Neuchâtel mountains in the late 17th century. Daniel Jeanrichard was born in the hamlet of Les Bressels, midway between La Chaux-de-Fonds and Le Locle. In 1681, he created his first watch, then set up his watchmaking workshop.

This brand includes four collections that pay tribute to the elements of our universe: Aquascope, Aeroscope, Terrascope and 1681. The novelties for this year include the new Aquascope and the Aeroscope chronograph.

The Aquascope, an accurate, robust and resolutely masculine timepiece, has found the perfect ambassador in Franck Cammas. The French yachtsman was named “Sailor of the Year” in 2012.

The Aeroscope chronograph with its cushion-shaped case in titanium is both light and robust at the same time. A large, round bezel with vertical satin finishing sits on the case, which is built of several parts, allowing for various satin or polished finishes and for a play with colours on the metal, natural grey or black with DLC coating. To accompany the take-off of this practical and exciting chronograph, JEANRICHARD chose an exceptional ambassador, a man known for his levelheadedness, his self-mastery and his passion for flying. An experienced pilot, captain Chesley “Sully” Sullenberger made history on January 15, 2009, when he ditched the Airbus A320 he was piloting in the Hudson River in New York City, saving the lives of all 155 people on board.

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