Because of this, Jaeger-LeCoultre has revealed a new brand manifesto as ‘The Watchmaker of Watchmakers’ with a new campaign starring Lenny Kravitz and Anya Taylor-Joy. The new campaign reflects on the true source of success. In the short film that anchors the campaign, Anya and Lenny perform against a minimal backdrop, focusing the attention on the two artists.
Posts filed under Jaeger-LeCoultre
News: Jaeger-LeCoultre Adds Lenny Kravitz as New Global Ambassador
A watch enthusiast since childhood, when he became fascinated by his father’s chronographs, Lenny Kravitz joins Jaeger-LeCoultre as a new global ambassador for the Maison. One of the preeminent rock musicians of our time, the singer, songwriter, producer, multi-instrumentalist, actor, designer, and photographer is the archetype of the modern Renaissance man. Since the very beginning of his career, Lenny Kravitz has been defiantly original, always following his own path, steadfast in his artistic vision.
W&W 2023: Jaeger-LeCoultre Reverso Tribute Duoface Tourbillon Pink Gold (Live Pics)
Pairing the beauty of a flying tourbillon with a dual time zone display is a feat that only Jaeger-LeCoultre could accomplish. The new Jaeger-LeCoultre Reverso Tribute Duoface Tourbillon Pink Gold features a highly sophisticated and innovative movement, complex yet, ultra-thin. An ingenious flying tourbillon visible on both front and reverse dials, with the second time zone on the reverse dial.
W&W 2023: Jaeger-LeCoultre Reverso Tribute Chronograph (Live Pictures)
In 2023, the new Reverso Tribute Chronograph pays tribute to the Reverso’s roots with the quintessential sporting complication —the chronograph. Perpetuating the spirit of inventiveness that has driven Jaeger-LeCoultre for 190 years, and drawing inspiration from the first Reverso Chronograph of 1996, the new Calibre 860 unites a chronograph with a double-sided display of the time.
W&W 2023: Jaeger-LeCoultre Reverso Tribute Small Seconds (Live Pictures)
In 2023, Jaeger-LeCoultre continues the story of colour, presenting the Reverso Tribute Small Seconds with sunray-brushed dials in four variations. In a newly redesigned pink gold case, a black dial —paying homage to the black dials of the original 1931 Reverso— creates a dramatic contrast to the polished metal; a burgundy lacquer dial complements the glowing richness of pink gold; and a silver dial —closely recalling the silver dial of the first-generation Reverso— is a discreetly elegant foil for the rich golden glow of the metal.
W&W 2023: Jaeger-LeCoultre Celebrates the Golden Ratio Formula Behind the Reverso with Three New Watches
At Watches and Wonders 2023, Jaeger-LeCoultre introduces three new models to the Reverso Tribute collection —the standard-bearer for the Golden Ratio that governed the proportions of the Reverso designs of the early 1930s. The Reverso Tribute Chronograph honors the ground-breaking Reverso Chronograph of 1996, reinventing it with the new Calibre 860, The Reverso Tribute Duoface Tourbillon presents the complication in an entirely new guise, and four new Reverso Tribute Small Seconds models introduce new dials to the collection.
Insider: Jaeger-LeCoultre Reverso Tribute Duoface Calendar. Blending its Signature Design Codes with a Revamped Look on the Other Side.
The Jaeger-LeCoultre Reverso is now 92 years old and remains one of the biggest watch icons in the world. Powered by the JLC manufacture calibre 853, the Reverso Tribute Duoface Calendar features a complete calendar with moon phases, a second time zone, and a day/night indication. On the front, the watch reinterprets the aesthetic codes of the Art Deco-inspired collection launched in 1931 with elegance and refinement, while on the reverse side, a new dial with a sunray finish features a bewitching dark gray color and a night and day disc, perfectly integrated into the new design.
Introducing: Jaeger-LeCoultre Rendez-Vous Dazzling Night & Day Green
Capturing the essence of femininity, the Jaeger-LeCoultre Rendez-Vous Dazzling Night & Day has been reimagined this year in green as a homage to the unspoiled nature that surrounds Jaeger-LeCoultre’s home in the Vallée de Joux and provides a perpetual source of inspiration. Just as the cosmic cycles inspired JLC’s watchmakers to develop a mechanism that displays the night and day on the dial, the fields and forests of the valley surrounding the manufacture inspire designers and artisans.
News: Jaeger-LeCoultre Presents The Collectibles. A Meticulously Curated Collection of Rare Vintage Timepieces.
Jaeger-LeCoultre is delighted to announce the launch of The Collectibles, a new program for collectors and enthusiasts who wish to acquire a piece of history from La Grande Maison. The Collectibles offers a meticulously curated capsule collection of emblematic pieces complemented by a new Master Reference Book. A simply brilliant offering.
Introducing: Jaeger-LeCoultre Rendez-Vous Sonatina Peaceful Nature. A Trilogy with a Crane, a Kingfisher, and a Koi.
Inspired by Asia’s centuries-long artistic tradition of depicting the natural world, Jaeger-LeCoultre enriches the Rendez-Vous Sonatina ‘Peaceful Nature’ series with three new timepieces all cased in 18K pink gold measuring 38.2 mm in diameter and set with 160 diamonds on the caseband and bezel—approximately a total of 1.86 carats. An exquisitely feminine expression of time that celebrates both precision and artistry, Jaeger-LeCoultre enriches the Rendez-Vous Sonatina series with three new timepieces. A limited edition of 10 pieces each, the Rendez-Vous Sonatina “Peaceful Nature” trilogy is a joyful ode to nature and its special place in the Asian artistic tradition.
Experience: Jaeger-LeCoultre Reverso 1931 Café New York. An Incredible Evening and a Decadent Morning in the City that Never Sleeps.
Last Tuesday, November 1, 2022, we were in New York City for the opening of the Jaeger-LeCoultre Reverso 1931 Café. This experiential concept has just opened for a limited time in different locations around the world from New York to Paris, to Tokyo. The space located on Madison Avenue and the corner of 64th street brings its visitors into an exquisite Art Deco setting for a decadent journey through incredible coffees made to order and tailor-made pastries created by French chef Nina Métayer.
News: Jaeger-LeCoultre Reverso 1931 Café Opens in New York City
This season, the Reverso 1931 Café opens in different locations around the world from New York to Tokyo. Immerse yourself in an Art Deco setting for an enchanting journey through the aromas and flavors of the Vallée de Joux, with tailor-made pastries created by French chef Nina Métayer. Continue the multisensory experience by exploring the story of our iconic Reverso. Discover the 1931 Alphabet, specially created by the lettering artist Alex Trochut, even inviting itself onto the back of the Reverso. The Reverso 1931 Café opens on November 2nd in New York City and until November 22nd, 2022.
From the Editor: The "Holy Trinity of Watchmaking" in Reality Should Be "The Holy Quartet" with Jaeger-LeCoultre Included
We all talk about the ‘Holy Trinity of Watchmaking’ composed by Vacheron Constantin, Patek Philippe, and Audemars Piguet, and for years I have debated if it should be called the ‘Holy Quartet of Watchmaking’ instead. Since it seems unfair to drop Audemars Piguet out of the trinity and include Jaeger-LeCoultre in its place, I think that making it a quartet seems more fair and reasonable.
Insider: Jaeger-LeCoultre Polaris Date Green Gradient Dial. A Chameleon with a Dozen Shades of Green.
Inspired by the Jaeger-LeCoultre Memovox Polaris from 1968, the Polaris collection was introduced as a sporty-elegant option at Jaeger-LeCoultre for those that love the brand but whose lifestyle aligns more with sportier watches. The utilitarian functions, vintage design codes, and modern standards of timekeeping performance are characteristics that distinguish the new Polaris Date with a green gradient dial.
News: Jaeger-LeCoultre Presents the New Stellar Odyssey Discovery Workshop
In 2022, Jaeger-LeCoultre pays tribute to the celestial theme in timekeeping and invites you to embark on this Odyssey and discover the astral phenomena that have, for millennia, inspired humans as the basis for measuring time. From the sundial to the first watches equipped with a perpetual calendar; from the immensely large in the skies above us to the immensely small and mechanical worn on the wrist.
Photo Report: Grand Opening of the Jaeger-LeCoultre Boutique on Rodeo Drive
Last week we headed to Beverly Hills, California for the grand opening of the new Jaeger-LeCoultre boutique located on Rodeo Drive —one of the world’s most luxurious destinations for luxury shopping and luxury lifestyle. The new boutique is three times larger than the previous JLC boutique in Beverly Hills and it is without a doubt one of the most beautiful watch boutiques we’ve visited. For this incredible trip, The Maybourne Beverly Hills was our home away from home.
Introducing: Jaeger-LeCoultre Polaris Date Green Gradient Dial
Inspired by the 1968 Memovox Polaris, the Polaris collection has defined the spirit of sporty elegance at Jaeger-LeCoultre. Utilitarian functions, vintage design codes and modern standards of chronometric performance - these are the three characteristics that distinguish the Polaris, which now comes in a deep green dial, bringing a new touch of color to the everyday adventures of life.
News: Jaeger-LeCoultre Opens New Boutique on Rodeo Drive in Beverly Hills
Jaeger-LeCoultre is pleased to announce the opening of its Rodeo Drive boutique at a new address on Los Angeles’ most prestigious shopping avenue. Set in a prime location in Beverly Hills, the boutique invites visitors to immerse themselves in the fascinating world of watchmaking and the remarkable story of Jaeger-LeCoultre’s heritage, expertise and spirit of innovation and creativity.
Introducing: Jaeger-LeCoultre Rendez-Vous Dazzling Star. A Shooting Star Graces its Dial Randomly or On Demand.
In 2022, the new Jaeger-LeCoultre Rendez-Vous Dazzling Star recreates this enchanting celestial phenomenon on the wrist, thanks to an entirely new mechanism conceived and developed within the Manufacture. Activated by the movement of the wrist, the shooting star appears on the dial at random moments —usually four to six times per hour— its unpredictability makes it even more special.
Introducing: Jaeger-LeCoultre Atmos Hybris Mechanica Calibre 590. The Half a Million Dollar Sublime Objet d'Art.
A sublime objet d’art is the new Jaeger-LeCoultre Atmos Hybris Mechanica Calibre 590. In keeping with Jaeger-LeCoultre’s eternal quest for precision, the Manufacture’s engineers and watchmakers have created a new complication that reproduces the true cycles of the Earth, Sun, and Moon more closely than ever before, developing it specifically for the Atmos Hybris Mechanica Calibre 590.
