While I was in Geneva attending Watches & Wonders 2023 at the end of March and the beginning of this month, I was invited by MB&F to come to see their new headquarters and atelier. The newly opened space is called the MB&F M.A.D. House and it was beyond a pleasant surprise and an honor to be there. While their previous headquarters were located in Old Town Geneva as part of their MB&F M.A.D. Gallery, the new MB&F M.A.D. House is located in the municipality of Carouge about 15 minutes away from the M.A.D Gallery.