Jean-Claude Biver and the Swiss company WISeKey are leading the way, announcing the first NFT auction in the luxury watch space. Where auctions are already soaring for works of art and intangibles, never before has a luxury watch been the subject of an NFT —Non-Fungible Token— sale. To make history, Jean-Claude Biver has symbolically chosen the famous Hublot Bigger Bang All Black Tourbillon Chronograph