Authenticate: TAG Heuer and Richard Mille Using

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How does work? establishes partnerships with brands who wish to protect their brand image by providing an additional layer of reassurance and quality service to their customers. The authenticity of a product is established at the time of production. The ownership life cycle of a product is then tracked from production, to its distribution through the brand's supply chain, the initial purchase from an authorized retailer, and any subsequent ownership transfers.

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Posted on April 8, 2013 and filed under News.