Experience: The House of Creed Viking. As Bold and Manly as an AP Royal Oak Offshore Diver on the Wrist.

The latest and greatest fragrance from The House of Creed since the launch of Aventus in 2010 is the new Viking just released a couple of weeks ago. For those of you not familiar with Creed, The House of Creed is the oldest perfumer in the world, established in London in 1760 by James Henry Creed. A supplier to the English Court with custom tailored clothing, scented leather gloves and commissioned fragrances, The House of Creed was a favorite to the Royal Court of England. Additionally, The House of Creed was quite popular amongst the European royal elite and the perfumer of choice for Napoleon III, the Tsar Nicolas II of Russia and other Royal European courts including Spain, Austria and Hungary. After almost a full century, The House of Creed moved to Paris to become even more successful amongst a very elegant and refined clientele.

Just like Audemars Piguet, The House of Creed is still in the hands of the same family that founded it more than two centuries ago. Today, Olivier Creed —much like Olivier Audemars when it comes to AP—, sixth generation and current Master Perfumer of The House of Creed is still selecting flowers, woods, spices, infusions, ingredients and citrus fruits to be used in their fragrances. With a method of maceration and homemade filtration, Creed fragrances are still made following the same standards this House has used for over 250 years.

The new House of Creed Viking is a bold and fiery men’s fragrance that bottles the fearless spirit of boundless exploration for the modern man who goes against the grain. That same man that is bold and sophisticated enough to wear an AP Diver with a suit and whom likes to break the rules only after he has mastered them.

Inspired by the incredibly crafted Viking longships, a centerpiece of the Viking Age and one of the greatest design feats of the ninth century, this new fragrance is a symbol of travel, perseverance and determination to conquer. This woody and citrusy fragrance with intense notes of bergamot and lemon as soon as you apply it, starts to unfold into a wide array of exceptional scents that include sandalwood, vetiver and even peppermint. A manly fragrance that is as bold in nature as it is in concept.

The new House of Creed Viking is a fragrance with strong character and with superlative presence. Much like the AP Diver with its intense wrist presence, the intensity of Viking will leave your mark wherever you go. The new House of Creed Viking is exclusively sold at Bergdorf Goodman, Creed's website or the six Creed boutiques around the world.

Sticker Price $495 USD —AP Diver not included. For more info on The House of Creed click here.