Experience: SIAR Mexico 2013. We are Reporting Directly from Mexico City at the Largest Watch Event in Latin America.

Today, October 1, 2013 is the kick-off of the SIAR 'Salón Internacional Alta Relojería México' at the Four Seasons Hotel in Mexico City. As promised, we will be reporting from the biggest city in the world to bring you exciting content about the most important watch event in Latin America and one of the top five watch events in the world.

There are 40 confirmed brands at the SIAR and the CEOs for most of them will be present at the event. The event kicks-off at 10:30am and we will be providing some updates throughout the day.

In the meantime, here are some images of our arrival into Mexico City yesterday—as you can see, it is one of the most polluted metropolises in the world. After landing, we headed to drop our bags at our host's home and then straight to one of our favorite coffee spots in the upscale neighborhood of Polanco, the Havanna boutique. Havanna is the best selling brand of 'alfajores' from Argentina and its boutique opened four years ago. After grabbing a double espresso macchiato and a dark chocolate 'alfajor' we decided to then head to do some watch shopping. Some of the boutiques we visited include the Omega boutique, Jaeger-LeCoultre, Louis Vuitton, Cartier and Bulgari. We also stopped by the two largest authorized dealers in the city: Berger Joyeros and Peyrelongue Chronos.

After doing some watch shopping, we had to drive around the amazing Soumaya Museum built by Carlos Slim —Mexican mogul and second wealthiest man in the world— to snap a picture for you. The museum is a treat to the eyes and a masterpiece of modern architecture as you can appreciate it the picture.

Then, finally it was time for a well deserved meal at 'Contramar', one of our favorite seafood spots in the heart of the Roma-Condesa neighborhood. We started our meal with an octopus and potato salad, followed by an octopus 'aguachile', a 'pescado a la talla'  and for dessert a perfect 'flan'. After enjoying this amazing meal along with a few Zacapas, we finally decided to put ourselves to rest so that today we could go into the SIAR full of energy.

Stay tuned for the updates throughout the day.  

Posted on October 1, 2013 and filed under News, Events.