Experience: Audemars Piguet Suite at the SIAR 2018. Bringing the Look and Feel of the AP House to Mexico City.

Following the ‘Le Brassus’ theme but with an edgier and even more modern look, Audemars Piguet presented a new setup at the SIAR 2018 in Mexico City. Somewhat mirroring the look of their recently unveiled Audemars Piguet Houses throughout the world, the AP Suite was not only very inviting but also a cozy place where one could just hang out for hours. Just like every year, AP found the perfect balance between highlighting its horological prowess, the display of the timepieces in their collection, the watches from their museum and their passion for art with the Audemars Piguet Art Commission.

With Francisco Pasandin —Head of the Restoration Department at Audemars Piguet in Le Brassus— as the watchmaker on duty and the massive tree created by Chilean artist Sebastian Errazuriz and first unveiled at Art Basel 2017 by the Audemars Piguet Art Commission —read all about it here—, visitors were warmly welcomed at the AP suite for what turned out to be yet another unrivaled experience.

And just like with their watches, the experience was further elevated by all the delicate and well-thought-out details throughout the suite. All the way from the aromatic Diptyque Feu de Bois candles that were lit around, to the vases with fresh flowers, to the watchmaking tools, the special art books, the screen with footage from the Vallée de Joux, the decor centerpieces, the sculptures and the Lichtenberg fractal art on the walls, our time enjoying a glass of Hibiki with our friends from AP and Mexican watch collectors was time very well spent.

For those of you not familiar with Lichtenberg fractal art, these figures were named after German physicist Georg Christoph Lichtenberg who originally discovered and studied them. These fractal burning works of art are created by running a strong current of electricity through dampened wood or paper in order to leave somewhat of a ‘struck by lightning’ type of pattern on them.

Then, as a special treat for hand-picked VIP collectors, an exquisite lunch was served every day in a private room within the Audemars Piguet Suite. During these lunches, Olivier Audemars —Vice President of the Board at AP and the great-grandson of Edward Auguste Piguet—, Antonio Seward —CEO AP North America— and Juan Carlos Suárez —General Manager AP Latin America— were able to spend good quality time with some of their biggest Mexican clients.

Serving as the perfect setting for a VIP Audemars Piguet cocktail, the terrace with a full premium bar was fully furnished offering an outdoor space for those wanting to enjoy a cigar while checking out the latest creations from the brand.

Lastly, one of the biggest highlights at the AP suite during the SIAR 2018 in Mexico City was the oversized Buben & Zorweg Macassar Ebony cabinet winding safe with capacity for 42 watches and which is fitted with a ballistic grade vanity mirror that can be lowered or risen to hide the watches in the safe. Another great year at the SIAR 2018 in the company of Audemars Piguet.

For more info on Audemars Piguet click here.