Bell & Ross has taken a bold evolutionary step with the new BR-X3 collection, transforming the iconic BR-03 foundation into something more advanced. The ‘X’ designation carries significant weight in the brand's nomenclature—borrowed from aerospace project code names, it signals experimental excellence and cutting-edge performance.
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Today, September 17, 2025 marks 270 years of uninterrupted history of the oldest watch manufacture in the world: Vacheron Constantin. As the world's oldest continuously operating watch manufacture, the Geneva-based maison has spent nearly three centuries perfecting the art of timekeeping, creating some of the most coveted and technically sophisticated timepieces ever conceived. For serious collectors, understanding Vacheron Constantin's remarkable journey through history—and the extraordinary rare references that punctuate its timeline—represents nothing less than a masterclass in horological excellence
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In an era where automated processes dominate manufacturing and artificial intelligence reshapes entire industries, Chronométrie Ferdinand Berthoud has undertaken a profound act of resistance. The Naissance d'une Montre 3 project represents more than the creation of eleven extraordinary timepieces—it stands as a testament to the irreplaceable value of human craftsmanship and the patient pursuit of horological excellence.
