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Insider: M.A.D.Editions M.A.D.2. The Evolution of Accessible Haute Horlogerie, Even Better in Person.
Insider: M.A.D.Editions M.A.D.2. The Evolution of Accessible Haute Horlogerie, Even Better in Person.

In the rarified world of haute horlogerie, where six-figure price tags are as common as Swiss precision, the emergence of the M.A.D.Editions by MB&F represented something unprecedented, what we can call a genuine democratization of avant-garde watchmaking without compromise. What began as a gesture of gratitude has evolved into a masterclass in how to translate complex horological concepts into accessible luxury for watch lovers.

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From the Editor: Ginny Wright Departs Audemars Piguet North America. Growing Pains or Strategic Reset?
From the Editor: Ginny Wright Departs Audemars Piguet North America. Growing Pains or Strategic Reset?

The sudden removal of Ginny Wright from her post as CEO of Audemars Piguet North America sheds some light on what could be some growing pains or strategic reset at Audemars Piguet North America since the departure of François-Henry Bennahmias from the region in 2013; and the very calculated appointment of Ilaria Resta as the new CEO of Audemars Piguet in Le Brassus as of January 2024.

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@alangesoehne revolutionized timekeeping in 2009 with the Zeitwerk, featuring a unique digital display powered by intricate mechanical engineering. Building on this foundation, the 2019 Zeitwerk Date added a distinctive date ring that encircles the d
The Cartier Baignoire. The story begins in 1912 when Louis @cartier crafted a bespoke oval timepiece for Grand Duchess Maria Pavlovna of Russia. This wasn’t merely a commercial transaction—it was the birth of a design philosophy that woul
The new @iwcwatches on the wrist of their CEO @chrisgraingerherr When precision meets purpose, extraordinary timepieces are born. IWC Schaffhausen’s latest addition to the Colors of TOP GUN collection exemplifies this philosophy with the intr
@richardmille ‘s latest masterpiece, the RM 33-03 Automatic, represents a bold evolution in haute horlogerie. This exceptional timepiece seamlessly bridges the gap between the brand’s signature tonneau aesthetic and the timeless appeal of
When the @iwcwatches Portugieser Constant Force Tourbillon Edition Green was released, the brand wasn’t just creating another limited edition with a different color dial; they were pushing the boundaries of mechanical precision and improving th
Skeleton Laureato by @girardperregaux #watches
Imagine standing on the pristine shores of Psarou Beach, the Aegean Sea stretching endlessly before you, its crystalline waters reflecting the Mediterranean sun like liquid diamonds. The @cvstos_official Metropolitan PS Sapphire Skeleton Ice Blue is
@vacheronconstantin just dropped something very special: a dozen hand-guilloché constellation watches that’ll make your wallet weep—and your wrist sing—, but well worth it. When Vacheron Constantin decides to celebrate the ni

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Introducing: Ulysse Nardin BLAST 'Free Wheel Maillechort'. Where Tradition Meets Innovation.
Introducing: Ulysse Nardin BLAST 'Free Wheel Maillechort'. Where Tradition Meets Innovation.

The Ulysse Nardin BLAST 'Free Wheel Maillechort' is not merely a watch; it is a declaration of independence from conventional watchmaking principles. Limited to just 50 pieces worldwide, this horological masterpiece represents the culmination of Swiss ingenuity and two years of relentless research and development.

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